Joulez

Joulez is an electric vehicle company that is revolutionizing the rental car industry by providing a customer experience tailored to electric vehicles. They are laying the groundwork for an ecosystem built around supporting EVs.

My Role
• Creative direction
• Logo design
• Product & web design

Joulez Home Page Redesign

Mobile Search & Filter Experience

Logo Update

Before

• Lightning bold position made it look like the company was saying not to stop at a stop sign
• Inconsistent breaks in the typography
• Light weight of the typography made it difficult to read at small sizes

After

• Transformed the lightning bold into a road
• Integrated the breaks in the typography
• Increased the weight of the typography for stronger visibility
• Adjusted the width of the typography to created a stronger sense of forward movement