Wowee
A collaboration between Zeldavision and a corporation in the cannabis retail industry, Wowee launched in 2021 to help millennials and the canna-curious “do weed better”. As cannabis became mainstream in the United States, Wowee’s major projects included livestreaming show “Flower Hour” and live shopping show “Sell High”.
As creative director, I led a team of designers and freelancers in conceptualizing and executing visuals for Wowee's inititatives:
✿ Wowee Network
Logo & visual branding, system layouts
✿ Flower Hour Livestreaming Show
Logo, visual branding, show layouts, YouTube graphics
✿ Sell High Live Shopping Show, Website, & Marketing
Logo, visual branding, show graphics, livestreaming, e-commerce website, marketing
✿ Select Instagram Content
Wowee Truism Series, season launch grids
My Role
• Creative direction
• Strategy
• Design
Credits
• Design: Conrad Kochek, Annie Cercone
• Strategy & social media: Rachel Gertz
• Animation: Fabian Tejada
• Animation sound: Eric Felipe-Barkin
• Wowee logo illustration: Will Dove
• Wowee Truisms writer and producer: Theo Koppel
Wowee Network
Visual Branding
Network Graphics
Clip intro and bumper
Wowee Test Drive series animated intro
Technical difficulties flat
Network Layouts
These layouts were used to create screens for broadcast. Actively maintained by the design team, these layouts were used daily by the editorial, technical, and graphic teams.
Flower Hour
Flower Hour was a livestreaming show broadcast on YouTube hosted by comedians Giulia Rozzi and David Gborie. In an fun and approachable tone, the show explored topics relevant to the 'canna-curious' including introductory how-tos, industry expert interviews, and personal accounts of cannabis users.
Show opening animation
Flower Hour Show Graphics
Flower Hour YouTube Thumbnails
Sell High
Sell High was QVC-style liveshopping show for 21+ audiences in northern Chicago. Sell High featured discounts on cannabis products, product reviews, and education from experts. Sell High was broadcast on a custom website built in-house with optimized shopping and streaming functionality.
Show opening animation
Wowee live shopping interface
Wowee e-commerce website
Wowee promotional emails for Sell High
Social Media
Wowee Truisms
Optical Illusion Series
Each letter illustration ran as a post on Instagram to form a cohesive grid on Wowee's profile.
Drag the handlebar to the right to see the illusion each illustration was based on.
Launch Series
Each video ran as a post on Instagram to form a cohesive grid on Wowee's profile. Ambient sounds were created by Rachel Gertz and designed to increase in pitch as a user scrolled through the posts from Wowee's profile.
Play videos in sequence (top row left to right, bottom row left to right) to hear the intended audio.
© Adrienne Hapanowicz 2024